Coca-Cola didn’t become the most recognised trademark in the world by magic. The company has marketed itself to all demographics and it has done an extremely good job of it. From the outset Robert Woodruff the president of the company in 1919 stated that his goal was to make ice cold Coca-Cola available to anyone, any time, any where.
From reinventing Santa Clause to partnering with celebrities and artists Coca-Cola has grabbed the attention of all walks of life throughout the globe. Coca-Colas advertising has been so successful that it has contributed to and even written parts of the worlds pop culture.
Many of Coca-Colas advertising campaigns focus on holidays feeling happy and positive. It pushes the message that if you drink coke you’ll feel good and be happy. It encourages people to be spontaneous and live life to the fullest with a coke.
In the early 1930s Coca-Cola started using what is now knows as the modern Santa Clause in their ads. A fat jolly man in a red and white suit drinking coke. This was an extremely cleaver move. Not only did it invoke thoughts of the holidays, family and having fun, it embedded the message into your subconscious that coke and Christmas went hand in hand.
Throughout the years Coca-Cola has also pressed the message that coke is refreshing and best enjoyed cold. One of the more successful advertising campaigns which appears to still be going, is the animated polar bears. The bears are often pictured chasing or enjoying the refreshing taste of coke.
Overall Coca-Cola is one of the most persistent and loved brands on the planet. Their advertising has always been bold exciting and fun. There campaigns appear to be working as the they are one of the most successful companies in history.
Michael Jordan : http://4.bp.blogspot.com
Coke Santa: http://d1lwft0f0qzya1.cloudfront.net/
Coke Polar Bears: http://www.presidiacreative.com/
Coke Truck: http://www.cocacolaozarks.com/
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