Coca-Cola’s target audience is pretty much everyone. Their goal is to make their drinks available to anyone, anytime, anywhere.
Granted their fun, witty, bubbly and colourful advertising campaigns are probably more marketed towards teens through to the early 30s market, Coca-Cola works hard to ensure that their campaigns alienate the smallest portion of the demographic possible.
Below is a listing from the http://www.coca-colacompany.com/ website of the brands Coca-Cola represents. Many of them I have never heard of or seen. They pretty much have a drink for everyone, and even have a team of people working constantly on the next big thing.
| Aquapure Aquarius Bacardi Mixers * Bacardi Premium Mixers * Barq's Barrilitos Beverly Bright And Early caffeine free Barq's caffeine free Coca-Cola caffeine free Coke light/Diet Coke Campbells Cascal cherry Coke Chippewa Citra Coca-Cola Coca-Cola Zero Cumberland Gap DANNON * DASANI Delaware Punch diet Barq's Diet cherry Coke Diet Coke/Coca-Cola light Diet Coke/Coca-Cola light with Lime diet Fanta diet Inca Kola diet Mello Yello/Mello Yello Zero Diet NESTEA * diet Vanilla Coke | Dr Pepper Evian Fanta Five Alive Flavor Rage Fresca Fruitopia FUZE Georgia glacéau smartwater glacéau vitaminwater glacéau vitaminwater zero Gold Peak H2OK Hi-C Honest Illy * Inca Kola Java Monster Juan Valdez Krest Lift Master Chill Master Pour McCafe Mello Yello Mezzo Mix Minute Maid Minute Maid Enhanced | Minute Maid Juices To Go Minute Maid Soft Drink Monster NESTEA * NESTEA COOL * Northern Neck NOS Odwalla Peace Pepe Rico Pibb POWERADE POWERADE LIGHT POWERADE PLAY Red Flash Simply Orange Smart Sokenbicha Southern Sun Sprite Sprite Remix Sprite Zero/diet Sprite/Sprite light Sunfill TaB Vanilla Coke VAULT Vegitabeta Worx Energy Zico |
http://static5.businessinsider.com/image/4f4be4baeab8eac93800002d/coca-cola.jpg
Each of these brands will have their own target market and specific advertising campaigns. For example Diet Coke is very much advertised towards women as demonstrated by the two add images below.
http://resources2.news.com.au/images/2013/01/30/1226565/188246-diet-coke.jpg
To sum up Coca-Cola's target market is all of us. There is pretty much no part of the worlds population which isn't within their sights. They have flooded the market with so many new and different products that there is something for everyone. Clever...
To sum up Coca-Cola's target market is all of us. There is pretty much no part of the worlds population which isn't within their sights. They have flooded the market with so many new and different products that there is something for everyone. Clever...
No comments:
Post a Comment